FOLK MUSIC 2.0 BLOG: LOOKING AHEAD

We seem to be on the edge of a paradigm shift. Orchestras are struggling to stay alive, rock has been relegated to the underground, jazz has stopped evolving and become a dead art, the music industry itself has been subsumed by corporate culture and composers are at their wit’s end trying to find something that’s hip but still appeals to an audience mired in a 19th-century sensibility. – Glenn Branca, NY Times

We are living through an amazing time in the arts, the beginning of an epoch. Artists of all types, (even those of us with limited resources), have access to tools that hadn’t been dreamed in the “golden era”, fabulous instruments musical and technical. Everything has changed- the playing field, the game, the players.  This presents us with a challenge, but luckily we threw the rulebook out with the old game.

We must seize this moment. WE THE PEOPLE, the artists, the musicians, the dancers, WE can write the new rules, and take back our art from the puppetmasters. We can go around their weakened forces, directly to our fans.

We are talking  revolution, here, and what the new post.alt music business 2.0 will look like.  If anything is certain, it’s that you will be in control of your art and your business if you intend to survive- and you will be using any and every tool available, to make your music and to get it into the ears of your listeners, wherever they are.

I won’t go too deeply into music production tools (although there may be a bit about the Death of Autotune (2009), sticking mainly to the marketing and distribution of your “product”, the micro-business of you or your band.

Yamaha CX5M, c1984

Yamaha CX5M, c1984

Musicians were early adopters of computer tech. It all started, for me with a Yamaha CX5M in 1984, hooked to a DX7.  The evolution to an Atari ST in ’85 and an internet connection was logical and orderly, and I had email (Compuserve, 1987!) for about a year before I had anybody to email to.  But I knew then, it was something that could be leveraged, a huge network I didn’t pay for, a pipe of ever-growing size from my computer to yours! Practically free, I could send a song for a song, and it changed my life.   The wires  and the satellites are  there, we can use them willy-nilly. How do we do that? How can we make the most of it?

Answering this and looking ahead, this is all about surviving in the real world by utilizing the virtual world.

Guaranteed Pundit-grade or Better Opinion and Consultation, Right Here!

I first saw it in  This Is Your Brain On Music by Daniel Levitin, about expertise, and the 10,000 hours it takes to get it- from Wikipedia, the expert  is

…someone widely recognized as a reliable source of technique or skill whose faculty for judging or deciding rightly, justly, or wisely is accorded authority and status by their peers or the public in a specific well-distinguished domain. An expert, more generally, is a person with extensive knowledge or ability based on research, experience, or occupation and in a particular area of study.

So I’m definitely an expert, in I don’t know what, but I guess it’s music, it sure isn’t golf.

taggit: Folk Music, MP3s, marketing


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